Portfolio
About
Pure & Sure is India’s largest organic food brand, offering a portfolio of over 140 certified organic products nationwide. Backed by Jaivik Bharat and PGS-India certifications, the brand is built on rigorous sourcing standards, transparent supply chains, and uncompromising quality. Every product is sustainably produced and honestly made—setting a benchmark for clean, trustworthy food in India.
Branded Content IPs Built:
The Clean Food Index
The Clean Food Index is a founder-led educational content IP hosted by Surya Shastry. The series cuts through organic food myths, decodes certifications, and exposes industry greenwashing—translating complex realities into clear, credible insight. Built on firsthand experience, it positions Pure & Sure as a transparent authority in India’s organic food ecosystem.
The Pure Plate
The Pure Plate is a recipe-led content IP built to demonstrate how clean, certified organic ingredients translate into everyday cooking. The series features quick, approachable recipes made exclusively with Pure & Sure’s organic products—reinforcing the idea that responsible sourcing, ethical processing, and ingredient integrity simplify cooking rather than complicate it. When the inputs are pure, the outcome speaks for itself.
