Healthfab

Femtech brand normalizing period conversations in India. From Shark Tank funding to category leader in sustainable menstrual care. We built content systems to educate, destigmatize, and drive adoption.

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CONTENT IPs + D2C GROWTH SYSTEMS

Healthfab

We try the drinks everyone talks about and tell you if they’re actually worth it.

Check out their Instagram

Read case studies

CONTENT IPs + D2C GROWTH SYSTEMS

Healthfab

Check out their Instagram

Read case studies

Content IPs Built

Four proprietary content series designed to build brand authority,
educate audiences, and position Maverick & Farmer as
India's premier artisanal coffee brand.

Bleed The Truth

Myth-busting educational series that challenges period taboos with science and cultural sensitivity. Each piece dismantles misinformation while positioning HealthFab as credible change-maker, not just product seller.

Our thought process behind healthfab's content eco-system

Most femtech brands face the same dilemma: educate without preaching or sell without credibility.

HealthFab didn't need to choose. They had the Shark Tank validation, the sustainable products, and the mission to normalize period conversations.

We built Bleed The Truth - a content IP that tackles taboos with facts, not fear.

The challenge: How do you educate India's Tier 2 and Tier 3 audiences about menstrual health when stigma runs deep and misinformation is everywhere?

The solution: Myth-busting educational content in Hindi and English. Direct, relatable, scientifically backed. Addresses everyday period concerns without judgment or oversimplification.

The positioning: HealthFab wasn't just selling period products. They're leading India's menstrual health movement through honest, accessible education.

This is how you build trust before you ask for a sale.

Check out their Instagram

Read case studies

"Finally someone talking about periods in a way I can understand. No shame, just facts. Thank you!"

1

Audit and Strategy

Identified the audience gap: Tier 2 and Tier 3 women who need period education but face language and cultural barriers. Mapped bilingual content strategy (Hindi + English) to address myths, taboos, and misinformation.

2

Build and Validate

Created Bleed The Truth IP. Educational format: myth → scientific truth → relatable context → HealthFab solution. Mixed Hindi and English for accessibility. Tested messaging across different audience segments, refined tone and delivery.

3

Publish and Scale

Launched across Instagram and YouTube. Bilingual content ensured reach across Tier 2 and Tier 3 cities. Each piece reinforces positioning: trusted educator in menstrual health. Result: brand authority built through education, not just advertising.