building content systems

A BROWNIE ORIGINAL SHOW

This Better Be Good

We try the drinks everyone talks about and tell
you if they’re actually worth it.

Sponsor an episode!

Check out the show

"plss dont everr stop drinking yaarr 😭😭"

A BROWNIE ORIGINAL SHOW

This Better Be Good

We try the drinks everyone talks about and tell
you if they’re actually worth it.

Sponsor an episode!

Check Case Studies

"plss dont everr stop drinking yaarr 😭😭"

A BROWNIE ORIGINAL SHOW

This Better Be Good

We try the drinks everyone talks about and tell you if they’re actually worth it.

Sponsor an episode!

Check Case Studies

"plss dont everr stop drinking yaarr 😭😭"

Trusted By

Leaders, Founders & Brands

Trusted By

Leaders, Founders & Brands

this.better.be.good_
250k Views
this.better.be.good_
140k Views
this.better.be.good_
150k Views
this.better.be.good_
100k Views
this.better.be.good_
100k Views

Why we built this show and how you can be a part of this!

We talk about content systems all day. So we built a show to prove they work.

No existing audience. No paid promotion. Fresh Account.
Just our framework applied to drinks reviews. Now clocking tens of thousands of organic views per episode and multiple inbound sponsorship requests from brands who want in.

This is the same system we build for client brands. Same distribution strategy. Same content IP approach. Just applied to sugarcane juice instead of SaaS.

Want to be part of it? Here's how brand partnerships work.

Sponsor an episode!

Check out the show

Check Case Studies

"i started gagging by just watching. i still can’t believe it was something i could drink when i was starting out and now i can’t 😭😭😭"

1

You send us the bottle

Partner with us by sending your drink for an honest review. Once confirmed, we share shipping details. You send the product. That's it.

2

We film the episode

We shoot the episode, taste your drink on camera, and give our unfiltered reactions. No scripts. No fake hype. Just honest verdicts.

3

We publish it and amplify

The episode goes live with collaboration tagging. You get organic views, brand exposure, content assets you can repurpose, and real audience reactions.

15+

Episodes published

10+

Brand partnerships

1,000,000+

Organic views clocked

Wanna sponsor an episode?

Three sponsorship options. Same honest reviews. Different levels of distribution and amplification.

The First Sip

₹20,000

What You Get:

1 episode feature on Instagram

Collaboration tag on the reel

Story mentions during release week

Edited reel usage for you to repost

Raw footage clips from the shoot

The Verdict

₹45,000

What You Get:

2 episode features on Instagram

Collaboration tags on both reels

1 dedicated feed post featuring your brand

Story coverage before and after release

Edited content + raw footage bundle

The Spotlight

₹95,000

What You Get:

Up to 4 episode features on Instagram

Collaboration tags on all reels

Pinned episode for extended visibility

2 dedicated feed posts featuring your brand

Full story coverage across release window with brand tags

What brand partners say

What brand
partners say

We've partnered with drinks brands, beverage companies, and startups who wanted authentic reviews and organic reach. Here's what they got.

Vignesh Sunkara

Managing Director, RedKraft Beverages Pvt. Ltd.

"Not only good, 'This Better be Good' is Awesome! The editing and presentation on this channel is miles beyond anything I've experienced. Absolute pleasure to have our products featured by you guys. Cheers!"

Vignesh Sunkara

Managing Director, RedKraft Beverages Pvt. Ltd.

Sponsor an episode!

Check out the show

Check Case Studies

Case studies from the show

Case studies from
the show

We don't just review drinks. We prove our content systems work by building real campaigns with real results. Here's what we've achieved.

67% Audience Growth. 3× Engagement. 50Cr Revenue. How HealthFab Built a Category with Content

Learn More About This

9.5× return in 16 Days. How we scaled Brownie Auto from 0 to 80+ leads

Learn More About This

67% Audience Growth. 3× Engagement. 50Cr Revenue. How HealthFab Built a Category with Content

Learn More

9.5× return in 16 Days. How we scaled Brownie Auto from 0 to 80+ leads

Learn More

Zero paid promotions

Built using our own systems

No black box tactics

Sponsor an episode!

Check out the show

Brand partnership FAQs

Straight answers about sponsorship packages, timelines, creative
control, and what you can expect.

Who do you guys work with?

We work with founders and brands who think in systems, not campaigns. Most clients are D2C brands, startups, or legacy companies who need content infrastructure that compounds. If you're looking for viral posts or one-off campaigns, we're not the right fit. We work best with operators who understand that building an audience takes time, but once built, it becomes an unfair advantage.

What makes you different from typical content or performance agencies?

We don't rent attention. We build systems that own it. Typical agencies create posts. We create Content IPs—repeatable formats that become synonymous with your brand. Performance agencies optimize for this month's ROAS. We optimize for compounding reach and authority that scales over years. Social media agencies fill a content calendar. We build infrastructure: formats, frameworks, and distribution systems that work long after we're gone. You hire us when you're ready to stop chasing algorithms and start owning your category.

Do you offer one-off projects or only retainers?

Both, but retainers work better. One-off projects (brand audits, content IP development, campaign strategy) are available. But building systems takes time. The best results come from ongoing partnerships where we test, iterate, and scale. If you want quick wins, we're not the fit. If you want infrastructure that lasts, retainers make sense.

Will this work if we already have an internal marketing team?

Yes. We're not here to replace your team—we're here to build what they can't. Internal teams execute. We design the systems they execute within. Think of us as the architects who build the content framework. Your team uses it, scales it, owns it. Best clients have internal teams who are hungry to learn systems thinking, not just crank out posts.

What does "Content IP" actually mean?

A Content IP is a repeatable format that becomes synonymous with your brand. It's not random posts. It's a branded series people recognize, expect, and share. Content IPs compound, each piece reinforces the brand, not just the message.

How long does it take to see results?

Depends on what you mean by "results." Vanity metrics (likes, followers): 30-60 days. Authority and trust: 3-6 months. Revenue impact: 6-12 months. We're not running ads. We're building audiences. That takes time. If you need quick conversions, run paid ads. If you need long-term unfair advantages, build content systems.

What's your typical engagement look like?

Most clients start with a 6-month retainer: Month 1: Audit, strategy, Content IP development Month 2-3: Production, testing, iteration Month 4-6: Scaling, optimization, handoff (or continuation) Some extend to 6-12 months to build multiple IPs or take over full social presence. Others do one-off projects (strategy only, IP design, brand positioning). We're flexible. But systems take time to build.

What if we're just starting and have zero audience?

Perfect. Easier to build right from the start than fix bad habits later. We've worked with brands and shows at zero followers and brands at 50K+. Starting from scratch means no past content to undo, no audience expecting the wrong thing. We'll build your Content IP, distribution strategy, and growth framework from day one. You'll own your category before competitors even notice.

Who do you guys work with?

What makes you different from typical content or performance agencies?

Do you offer one-off projects or only retainers?

Will this work if we already have an internal marketing team?

What does "Content IP" actually mean?

How long does it take to see results?

What's your typical engagement look like?

What if we're just starting and have zero audience?

Who do you guys work with?

What makes you different from typical content or performance agencies?

Do you offer one-off projects or only retainers?

Will this work if we already have an internal marketing team?

What does "Content IP" actually mean?

How long does it take to see results?

What's your typical engagement look like?

What if we're just starting and have zero audience?

Sponsor an episode!

Check out the show