A BROWNIE ORIGINAL SHOW

This Better Be Good

We try the drinks everyone talks about and tell
you if they’re actually worth it.

Sponsor an episode!

Check out the show

“plss dont everr stop drinking yaarr 😭😭”

A BROWNIE ORIGINAL SHOW

This Better Be Good

We try the drinks everyone talks about and tell
you if they’re actually worth it.

Sponsor an episode!

Check Case Studies

“plss dont everr stop drinking yaarr 😭😭”

A BROWNIE ORIGINAL SHOW

This Better Be Good

We try the drinks everyone talks about and tell you if they’re actually worth it.

Sponsor an episode!

Check Case Studies

“plss dont everr stop drinking yaarr 😭😭”

This Better Be Good
This Better Be Good
This Better Be Good
This Better Be Good
  • Young person with wavy hair poses confidently in sunlight against a modern building backdrop. Wears a black blazer and silver necklace, conveying elegance.

    this.better.be.good_

    250k Views

  • Young person with wavy hair poses confidently in sunlight against a modern building backdrop. Wears a black blazer and silver necklace, conveying elegance.

    this.better.be.good_

    140k Views

  • Young person with wavy hair poses confidently in sunlight against a modern building backdrop. Wears a black blazer and silver necklace, conveying elegance.

    this.better.be.good_

    150k Views

  • Young person with wavy hair poses confidently in sunlight against a modern building backdrop. Wears a black blazer and silver necklace, conveying elegance.

    this.better.be.good_

    100k Views

  • Young person with wavy hair poses confidently in sunlight against a modern building backdrop. Wears a black blazer and silver necklace, conveying elegance.

    this.better.be.good_

    100k Views

Why we built this show and how you can be a part of this!

We talk about content systems all day. So we built a show to prove they work.

No existing audience. No paid promotion. Fresh Account.
Just our framework applied to drinks reviews. Now clocking tens of thousands of organic views per episode and multiple inbound sponsorship requests from brands who want in.

This is the same system we build for client brands. Same distribution strategy. Same content IP approach. Just applied to sugarcane juice instead of SaaS.

Want to be part of it? Here's how brand partnerships work.

“i started gagging by just watching. i still can’t believe it was something i could drink when i was starting out and now i can’t 😭😭😭”

1

You send us the bottle

Partner with us by sending your drink for an honest review. Once confirmed, we share shipping details. You send the product. That's it.

2

We film the episode

We shoot the episode, taste your drink on camera, and give our unfiltered reactions. No scripts. No fake hype. Just honest verdicts.

3

We publish it and amplify

The episode goes live with collaboration tagging. You get organic views, brand exposure, content assets you can repurpose, and real audience reactions.

15+

Episodes published

10+

Brand partnerships

3M+

Organic views clocked

Wanna sponsor an episode?

Three sponsorship options. Same honest reviews. Different levels of distribution and amplification.

The First Sip

₹20,000

Contact Us

Contact Us

What You Get:

1 episode feature on Instagram

Collaboration tag on the reel

Story mentions during release week

Edited reel usage for you to repost

Raw footage clips from the shoot

The Verdict

₹45,000

Contact Us

Contact Us

What You Get:

2 episode features on Instagram

Collaboration tags on both reels

1 dedicated feed post featuring your brand

Story coverage before and after release

Edited content + raw footage bundle

The Spotlight

₹95,000


Contact Us

Contact Us

What You Get:

Up to 4 episode features on Instagram

Collaboration tags on all reels

Pinned episode for extended visibility

2 dedicated feed posts featuring your brand

Full story coverage across release window with brand tags

What brand partners say

What brand
partners say

We've partnered with drinks brands, beverage companies, and startups who wanted authentic reviews and organic reach. Here's what they got.

user pic

Vignesh Sunkara

Managing Director, RedKraft Beverages Pvt. Ltd.

"Not only good, 'This Better be Good' is Awesome! The editing and presentation on this channel is miles beyond anything I've experienced. Absolute pleasure to have our products featured by you guys. Cheers!"

user pic

Vignesh Sunkara

Managing Director, RedKraft Beverages Pvt. Ltd.

"Not only good, 'This Better be Good' is Awesome! The editing and presentation on this channel is miles beyond anything I've experienced. Absolute pleasure to have our products featured by you guys. Cheers!"

Brand partnership FAQs

Straight answers about sponsorship packages, timelines, creative
control, and what you can expect.

How much does it cost to work with Brownie Media?

Our engagements start on monthly retainers from $3,500 and upwards, scoped to what your brand actually needs: strategy, production volume, and channels.

What does a typical monthly retainer include?

A dedicated strategist who owns your monthly content calendar, scripting and briefs for every piece, production and editing, design, posting-ready delivery, and monthly performance reviews. You get a full month of content planned and delivered ahead of schedule.

How long until we see results?

Depends on the honest starting point. Engagement and quality lift show within the first month. Meaningful audience growth typically takes a quarter. Revenue attribution follows from there.

How much of my time will this need as a founder?

A few hours a month, front-loaded. One strategy call, one shoot day (batched, so we capture weeks of content in one session), and async approvals.

What is a Content IP?

A Content IP is a repeatable, ownable content format designed like a show: a name, a structure, a reason to come back. Instead of posting random content that dies in 24 hours, you build a format your audience recognises and follows.

Where are you based, and do you work with brands outside India?

We're a content marketing agency in Bangalore, and we work with D2C and B2B brands across India and international markets.

Why not just hire an in-house content person?

One in-house hire gives you one skill set for roughly the cost of our retainer. Content that performs needs a strategist, a scriptwriter, an editor, a designer, and someone who understands distribution. That team costs multiples of a retainer to employ, and takes a year to assemble. We show up as the full engine from month one.

Who owns the content and the IP?

You do. Every script, video, design, and format we build for your brand belongs to your brand, including the Content IP itself. We're building your owned media, not renting you ours.

How much does it cost to work with Brownie Media?

Our engagements start on monthly retainers from $3,500 and upwards, scoped to what your brand actually needs: strategy, production volume, and channels.

What does a typical monthly retainer include?

How long until we see results?

How much of my time will this need as a founder?

What is a Content IP?

Where are you based, and do you work with brands outside India?

Why not just hire an in-house content person?

Who owns the content and the IP?

How much does it cost to work with Brownie Media?

Our engagements start on monthly retainers from $3,500 and upwards, scoped to what your brand actually needs: strategy, production volume, and channels.

What does a typical monthly retainer include?

How long until we see results?

How much of my time will this need as a founder?

What is a Content IP?

Where are you based, and do you work with brands outside India?

Why not just hire an in-house content person?

Who owns the content and the IP?

Sponsor an episode!