Frequently asked questions
Questions
founders ask us
Straight answers on pricing, process, timelines, Content IPs, and results: everything founders ask before working with our content marketing agency in Bangalore.
Pricing and Engagement
How much does it cost to work with Brownie Media?
Our engagements start on monthly retainers from $3,500 and upwards, scoped to what your brand actually needs: strategy, production volume, and channels. No off-the-shelf packages, because a D2C brand doing ₹2Cr a year and one doing ₹50Cr don't need the same engine. Book a strategy consultation and you'll get a clear scope and number before you commit to anything.
How much does it cost to work with Brownie Media?
Do you take one-off projects or only retainers?
Our core work is retainers, because content compounds and one-off bursts don't. We do take selected one-off projects: brand films, launch campaigns, and podcast repurposing sprints, when there's a clear deliverable and timeline. If it's a fit, we'll tell you. If a retainer would serve you better, we'll tell you that too.
Do you take one-off projects or only retainers?
Do you take one-off projects or only retainers?
What does a typical monthly retainer include?
A dedicated strategist who owns your monthly content calendar, scripting and briefs for every piece, production and editing, design, posting-ready delivery, and monthly performance reviews. You get a full month of content planned and delivered ahead of schedule, not scraps arriving the night before.
What does a typical monthly retainer include?
What does a typical monthly retainer include?
How long are your contracts?
Quarterly commitments, renewed monthly after that. Content systems need at least a quarter to prove themselves, and we'd rather turn down a brand than sign a one-month trial that's designed to fail.
How long are your contracts?
How long are your contracts?
Do you work with early-stage or small brands?
Sometimes. The honest filter isn't size, it's seriousness: a founder who'll show up on camera and treat content as a growth system beats a big brand that wants ten posts a month to tick a box. If you're early but committed, book a consultation and we'll tell you straight whether the money is worth spending yet.
Do you work with early-stage or small brands?
Do you work with early-stage or small brands?
Do you offer guarantees?
We don't guarantee views or virality, and you should run from anyone who does. What we do guarantee: your content ships on the agreed cadence, every piece gets strategy behind it, and you own everything we make. The results we point to are real and repeatable systems, not lottery tickets.
Do you offer guarantees?
Do you offer guarantees?
Process and Timelines
What does the first month look like?
Week one is strategy: brand deep-dive, audience research, positioning, and your content calendar. Weeks two and three are production: scripting, shooting, editing. By week four you have your first month of content approved and scheduled, and we're already planning the next month. You're never waiting on us to figure things out mid-month.
What does the first month look like?
What does the first month look like?
How long until we see results?
Depends on the honest starting point. Engagement and quality lift show within the first month. Meaningful audience growth typically takes a quarter. Revenue attribution follows from there. For reference: we've built $300K in qualified pipeline in a single quarter and hit 9.5x ROAS in 16 days, but those came from systems, not from month one magic.
How long until we see results?
How long until we see results?
How do approvals work?
Everything is delivered through one approval hub, a month ahead. You review, comment, and approve in one place instead of chasing files across WhatsApp and email. Revisions are part of the process, not a favour.
How do approvals work?
How much of my time will this need as a founder?
A few hours a month, front-loaded. One strategy call, one shoot day (batched, so we capture weeks of content in one session), and async approvals. Founder-led content needs your face and your takes, not your calendar.
How much of my time will this need as a founder?
What do we need to have ready before starting?
Almost nothing. If you have a logo and brand colours, we build out the working brand kit and guidelines ourselves. If you have a full brand book, great, we'll use it. The only thing we can't manufacture is your willingness to show up.
What do we need to have ready before starting?
When do we get our content each month?
A month ahead. The full next-month calendar is planned, produced, and delivered for approval before the month starts. No day-of scrambles, no "what are we posting tomorrow".
When do we get our content each month?
Services and Content IPs
What is a Content IP?
A Content IP is a repeatable, ownable content format designed like a show: a name, a structure, a reason to come back. Instead of posting random content that dies in 24 hours, you build a format your audience recognises and follows. Maverick Mondays and The Chai Critic are examples we've built. One strong IP outperforms fifty disconnected posts.
What is a Content IP?
What is a D2C growth system?
A connected framework where paid ads, organic content, ad creatives, UGC, and conversion work toward one goal instead of running in silos. Your reels feed your ads, your ads are built from proven organic content, and the whole stack reinforces itself. That's how we got a 9.5x ROAS in 16 days for an auto detailing brand.
What is a D2C growth system?
What's the difference between SEO, GEO, and AEO?
SEO gets you found on Google. GEO (Generative Engine Optimisation) gets you cited by AI engines like ChatGPT and Perplexity when someone asks for a recommendation. AEO (Answer Engine Optimisation) gets you into direct answers and featured snippets. Your customers now search in all three places, so we optimise for all three.
What's the difference between SEO, GEO, and AEO?
What's included in podcast repurposing?
One podcast episode becomes 15 to 20 platform-native pieces: reels, shorts, carousels, quote graphics, and written posts, each edited for the platform it lives on rather than lazily cropped. Your one hour of recording works for weeks.
What's included in podcast repurposing?
Do you handle production or just strategy?
Both, end to end: strategy, scripting, shooting, editing, design, and delivery. We also offer strategy-only consultation if you have an in-house team that just needs the thinking layer.
Do you handle production or just strategy?
Do you run paid ads too?
Yes, as part of D2C growth systems. Paid works best when it amplifies proven organic content instead of cold creatives, so we build both sides and connect them.
Do you run paid ads too?
Do I have to be on camera?
For founder-led content, yes, that's the point: people buy from people. But we make it painless with scripts, prompts, and batched shoot days. If being on camera is a hard no, we build brand-led IPs and formats that don't need a founder's face.
Do I have to be on camera?
Working With Us
Where are you based, and do you work with brands outside India?
We're a content marketing agency in Bangalore, and we work with D2C and B2B brands across India and international markets. Sagility, one of the world's largest healthcare operations companies, and Wispr Flow, a US-based AI product, are both on our roster.
Where are you based, and do you work with brands outside India?
Who actually works on my brand?
A 15-member team: strategists, producers, video editors, designers, and a project manager who owns your delivery. Your calendar is run by a content strategist, not handed to an intern. Founders stay involved in the strategy layer for every account.
Who actually works on my brand?
How do we communicate?
Async-first through your project hub, with scheduled strategy calls. You're not stuck on daily check-in calls, and you always know what's shipping and when. Our team works 9 to 5 IST and we plan around your time zone if you're international.
How do we communicate?
Why not just hire an in-house content person?
One in-house hire gives you one skill set for roughly the cost of our retainer. Content that performs needs a strategist, a scriptwriter, an editor, a designer, and someone who understands distribution. That team costs multiples of a retainer to employ, and takes a year to assemble. We show up as the full engine from month one.
Why not just hire an in-house content person?
How are you different from other agencies?
Most agencies sell posts. We build owned media: Content IPs, formats, and systems your brand keeps forever. The difference shows up in the numbers we publish openly, like a show that hit 3M+ monthly views from 15 reels, and 1M+ monthly organic views built for Maverick & Farmer from a single IP.
How are you different from other agencies?
Do you partner with other agencies or white-label?
Yes. If you're an agency that needs production muscle or a brand team that needs the strategy layer, we do B2B partnerships. See our Build With Us page.
Do you partner with other agencies or white-label?
Results, Ownership & Guarantees
Who owns the content and the IP?
You do. Every script, video, design, and format we build for your brand belongs to your brand, including the Content IP itself. We're building your owned media, not renting you ours.
Who owns the content and the IP?
How do you measure and report results?
Monthly reviews against the metrics that match the goal: reach and audience growth for brand IPs, ROAS and cost per lead for growth systems, rankings and citations for SEO/GEO. Real dashboards, real numbers, and an honest read on what's working and what we're changing.
How do you measure and report results?
What results have you actually achieved?
$300K in qualified pipeline in one quarter for a private aviation brand. 9.5x ROAS in 16 days for an auto detailing brand. A show that hit 3M+ monthly views with 15 reels. 67% audience growth alongside 50Cr revenue for HealthFab. A 1M+ monthly organic view engine for Maverick & Farmer from one Content IP. All documented in our case studies.
What results have you actually achieved?
What happens if we want to stop?
You keep everything: all content, source files, the IP, and the strategy documents. No hostage-taking. We'd rather you leave happy and come back than stay trapped.
What happens if we want to stop?
Can you guarantee something goes viral?
No one can, and anyone who promises it is lying to you. What we can do is stack the odds: proven formats, platform-native editing, and systems that make every piece compound. Virality is a byproduct of a good system, not a strategy.
Can you guarantee something goes viral?