Most cafe brand films look the same. Beautiful product shots, soft music, nobody actually having fun.

Chai Days deserved something more real than that.

The challenge: How do you make a brand film for a chai cafe that actually feels like Bangalore? Not polished and pretty. Rooted, local, and genuinely fun.

The solution: The Chai Critic. A narrative brand film following two friends on a mission to find the best chai in Bangalore, hopping from spot to spot, rating each one with the kind of honest enthusiasm only a true chai lover has. Every location felt real. Every moment felt earned. And when they finally landed at Chai Days, the punchline landed itself. No hard sell. Just a story that made you want to be there.

The positioning: Chai Days was not just another cafe. It was Bangalore's chai. Every frame of the film was built to make that feel true before anyone even took a sip.

This is how you make a brand film that feels like a city.