Salud Beverages is an Indian lifestyle-driven beverage brand redefining the ready-to-drink (RTD) category. Founded in 2020 by Ajay Shetty, Salud introduced India’s first bottled gin and tonic, expanding into a curated range of RTD cocktails, agave-based refreshers, and mead-infused beverages.

Positioned at the intersection of taste, culture, and urban lifestyle, Salud extends beyond beverages into fashion, music, and digital experiences—building a modern, culturally relevant brand ecosystem rather than just a product line.