Overview

Brand - Maverick and Farmer
Market - Premium Coffee in Bangalore
Campaign Length - 20 days
Goal - Turn short form attention into real footfall during a seasonal slowdown

The Problem

Diwali is usually bad news for cafés in Bangalore. A large part of the city leaves town. Walk ins drop. Organic discovery slows down. Intent goes quiet. Most brands either pause spends or wait it out. Maverick and Farmer chose a different route.

They decided to push harder when everyone else pulled back.

🧠 The Real Strategy Behind the Campaign

What most people miss is this The campaign did not start on day one. Weeks before Diwali, we were already building Maverick’s organic engine. Their Instagram page was doing the heavy lifting.

• Over 500,000 organic views every month from just 8 reels

• Content designed to hook fast and keep people watching

• Strong engagement and retention signals

• Enough social proof to make paid ads instantly credible

So when we launched paid ads, we were not starting cold. The audience already knew the brand. The content already worked. Paid just amplified what was proven organically.

💡 What We Actually Did in 20 Days

We kept execution tight and focused.

• Ran hyper local ads only in Bangalore and around café locations

• Used organic style creatives instead of influencer ads

• Tested hooks and thumbnails every few days

• No discounts. No Diwali offers. No gimmicks

• Clear CTAs like View Menu and Find Us to drive intent

The goal was simple

Make people stop scrolling and give them a reason to visit.

The Results

In just 20 days

All of this happened during a period when most cafés were slowing down.

What This Proves

Most brands make one mistake. They separate organic and paid. We don’t. When organic content builds trust and paid amplifies it locally You get clicks that actually convert Not just views that look good on a report. This was done in 20 days.

Now imagine what this system does over 90 days.

About Us

We are Brownie Media. We work with D2C brands that want growth, not noise.

What we focus on

• Performance driven content systems

• Ads built to generate revenue, not impressions

• Organic strategies that make paid ads cheaper and stronger

If you want an agency that just posts content, we are not for you. If you want a content engine that converts attention into customers

Let’s talk.